Email Button

The Button element is a clickable component designed to perform an action when tapped. There are 2 options to use a Button:

as a static element: use a Column element, place a Button there, and manually add the text and the link to which the button should lead. This content will remain the same in every new produced report.
as a dynamic element: use a Container, place a Button there, and map the fields from which the text on the button and the link where the button leads will be pulled. This content will be changed for every new record.

It is possible to combine approaches: use static text on the button and dynamic link, and vice versa.

Purpose of the element

Buttons in email templates serve various purposes, such as encouraging recipients to take specific actions like making a purchase, signing up for a newsletter, visiting a website, or downloading an app. They are instrumental in driving engagement and conversions within email campaigns.

Best Practices

Clear Call-to-Action (CTA)

Use concise and compelling text on buttons to clearly communicate the desired action to the recipient.

Contrast

Ensure that buttons stand out visually by using contrasting colors and styles to make them easily noticeable within the email.

Mobile Responsiveness

Design buttons to be mobile-friendly, ensuring they are large enough to tap on touchscreen devices and spaced appropriately to prevent accidental clicks.

A/B Testing

Experiment with different button designs, placements, and copy to identify which variations resonate best with your audience and drive higher engagement rates.

Implementation

When structuring email templates in template development tools, the Button element is typically added to the template layout using drag-and-drop or code-based editors. Developers can customize the button's properties and behavior according to the campaign objectives and brand guidelines.